3.04.2009

Oh how editing will change your life...


So I am a server at Outback Steakhouse and recently we rolled out with new menus that feature 15 meals under $15. That's the company's new marketing strategy and a way for them to roll with the times during this economic recession. However, with our new menus came new coasters. Every restaurant needs cool advertising ploys on their coasters, but ours drives me banana sandwich. Here's why: It says "Think Australian. Live Adventurous." Adventurous is an adjective not an adverb, which is necessary when describing the verb to live. Jen really did open my eyes to catching grammatical errors in print. I even gave her a coaster to keep. I don't understand their thinking behind this. Either they didn't realize the slip or they were lazy and thought -ly couldn't fit nicely on the square coaster. Whatever the case, it's incorrect. Maybe they should've gone with "Think Australian. Think Adventure." Done and done. They need to hire some MU strat comm majors in order to steer clear of problems like this.

No comments:

Post a Comment