On netdiver, in their "What's new in Design" section last week they included a blurb about Tomorrow Partners, an agency for advertising and brand development. The agency alone is interesting and appears to be progressive in thinking about brand identity. But what really caught my attention was their promotional flashware "Hello, new." The graphic design elements were captivating, I was in love.
The video really captures you and takes you on an adventure in this animated world. I got lost in it for a moment and forgot I was actually looking at a promotional video. The graphics and text work cohesively to allow you to escape in this imaginary world of new. And even though the "Going Green" craze has somewhat fizzled in wake of our economy issues, the new-found love for nature still thrives and they capture that perfectly.
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It's interesting how graphic design and animation has come so far in recent years. The simple typography and seamless transitions between the different views of the "new world" definitely helped sell me on this agency's ad. I wonder if that quality will become the new benchmark for ad agencies in the coming years.
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