I'm accustomed to critiquing national consumer or shelter magazines like we've done in past classes, but never before did I have to think about a city magazine. A publication that must appeal to tourists and natives, and to those considering moving there, for that matter. A magazine of that kind must be general enough to include visitors unfamiliar with the area. Clue them in on the sights and sounds of the city -- the culture that makes it so great; however, it must include some more narrow focuses and a variety of features to keep the locals intrigued. Some of those we've seen did a great job of this by including various departments that featured hot spots, need-to-know info such as school districts or housing, plus some harder-hitting news stories. I also liked those that included a bit of fashion, kind of promoting the shopping must-haves of the area.
All in all, I definitely thought it was a learning experience, both with the judging and the inside look at city magazines. It makes me a little more critical of our local magazines and those from my hometown.
No comments:
Post a Comment